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In the UK, a child is reported missing every 3 minutes
We’ll help you keep your child safe
Safety products

Should the worst happen, you’ll be able to act quickly and effectively with our child safety products.

Safety advice

Help your children stay safe by educating them on what to do if they find themselves on their own.

Rest assured

We’re here to help you keep your child safe with our range of products and services. Read on to find out more.

Our mission to keep your child safe

When most people hear that one child goes missing every 3 minutes they think, "That can't be right. That must be a mistake."

Unfortunately, it's not. It’s completely accurate.

That means that over 175,000 children go missing every year in the UK.

People underestimate how widespread and serious the problem is because only a tiny percentage of missing child cases receive high profile media attention.

But as scary and depressing as these statistics are, there is hope.

You have the power to minimise the chances of anything like this happening to your family through educating your child and making sure you’re prepared to respond quickly in case of an emergency.

One of the best ways to be prepared is to keep an accurate and up-to-date record of your child’s information in a safe but easily accessible place.

When children go missing, every second counts and being able to provide accurate information to the police is crucial.

Your kIDpack helps to educate children in an informed, non-fear based manner and they hold all the critical information that the police would need in the event of an emergency.
Although this is a relatively new concept in the UK, the US has been doing this for years and the FBI actively encourages all parents to compile one of these kits.

Our Products

Help keep your child safe with practical, cost-effective emergency measures.



Help the police as quickly and efficiently as possible, if your child ever goes missing. Your kIDpack details all the important information they’ll need. This is the easy way to educate your child, in a non-fear based way, in what to do in situations when they are without you.


Shoe number stickers

Children can easily forget phone numbers in a panic. Our Shoe Numbers stickers give you peace of mind that you can be contacted should your child ever go missing. All they need to do is show their shoe to someone in uniform, like a police officer or a member of staff.


Every 3 minutes a child is reported missing
children go missing in the UK every year
minutes is all it takes to start educating a child

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Great discounts are available on bulk orders for customised business, fundraiser and non-profit organisation kIDpacks – complete with your logo or a personalised message.
This is a unique way for your brand to build strong consumer relationships by showing you care about customers and their families – or they can help generate funds for non-profit organisations. Please get in touch for more details.